About Us

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About Us

SFM International General Trading (SFM) has started its journey in 1993 from Afghanistan and in 2011 ventured to the emirate of Dubai in United Arab Emirates under the vision and leadership of Mr Najib Ahmad, Founder and Managing Director, of the firm. The company is dealing in FMCG, food and non-food products of well-known brands around the world. We fulfil the requirement of our clients by delivering their requisite quality and quantity of products at best competitive prices. Through continuous effort, focused approach we have expanded our products as well and by our committed services have won the trust of both our suppliers and clients. We deal in over 10,000 products of many large brands and conglomerates. Further-more we have developed our NELSA brand in which multiple products in various packs and sizes have been launched. We also hold full distribution rights for certain products in the Middle East. At SFM, we cater across wide variety of products which fall under following categories - Confectionery items, Beverages, Frozen products, all type of Noodles, almost all Lentil products, Flour, Breakfast products, Canned Food, Nuts, Snacks, Sauces, Spices and Non-food items. We are serving our clients for more than 25 years and now we are expanding our business to Western and European countries by producing under our own brand with a vision to serve each and every country of the world. We specialize in supplying various food and non-food items to major hotels, restaurants, catering companies, traders and resellers locally, across the region and in certain international markets. .